The Wall Street Journal has already reported that TikTok's business value will increase from less than $5 billion to $20 billion this year.
Livestreaming e-commerce is growing rapidly in China and looks set to replicate such success in the US.
Goldman Sachs expects gross merchandise value for livestreaming e-commerce in China to grow 18% per year over the next few years. There will be 11% growth for overall e-commerce.
The bank expects this segment to account for about 24% of the entire e-commerce market in 2025.
Politics appears to be at play in TikTok's e-commerce ambitions, as Indonesia has already banned e-commerce transactions on the social media.