Monthly UK visitors fell by 3 million after Musk bought Twitter

Elon Musk has lost almost three million UK visitors following its Twitter acquisition.

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X brought its total adult monthly viewership to 24 million in May this year.

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It was around 26.8 million at the same time last year and a decline in the popularity of Twitter is also being seen.

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Separate data from Ipsos Iris shows it has fallen from 61 percent of adults in 2021 to 50 percent this year.

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The new owner has faced criticism after he was seen endorsing an anti-Semitic post earlier this month.

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